Musi waKukadzi 8, Carlsberg icharamba ichikurudzira kugadzirwa kwedoro risiri doro, nechinangwa chekupeta kaviri kutengesa kwaro, nekutarisa kwakakosha pakuvandudzwa kwemusika wedoro risiri doro muAsia.
Hofori yedoro reDanish yanga ichiwedzera kutengesa kwayo doro-isina doro mumakore mashoma apfuura: Pakati peCovid-19 denda, kutengesa kusina doro kwakakwira 11% muna 2020 (pasi 3.8% pamwero) uye 17% muna 2021.
Parizvino, kukura kuri kusundwa neEurope: Central uye Eastern Europe yakaona kukura kukuru, uko Carlsberg kutengeswa kwedoro kusingadhaki kwakakwira 19% muna 2021. Russia neUkraine ndiyo misika mikuru isina doro yeCarlsberg.
Carlsberg inoona mukana mumusika wedoro risiri-doro muAsia, uko kambani ichangobura zvinwiwa zvakawanda zvisiri zvinodhaka.
Vachitaura nezvedoro risina doro parunhare rwemari ya2021 svondo rino, CEO weCarlsberg Cees 't Hart akati: “Tine chinangwa chekuenderera mberi nekukura kwedu kwakasimba. Tichaenderera mberi nekuwedzera Portfolio yedu yemadoro asina doro muCentral neEastern Europe uye nekutangisa chikamu muAsia, tichisimudzira mabhureki edu akasimba emuno, mabhureki edu epasi rose ekutanga kuita izvi. Tinovavarira kuwedzera zvakapetwa kaviri kutengesa kwedu pasina doro . "
Carlsberg yatora nhanho dzekutanga mukuvaka portfolio yayo yekuAsia isina doro nekuparurwa kwedoro reChongqing Beer risiri doro muChina neCarlsberg risiri doro muSingapore neHong Kong.
MuSingapore, yakatanga mavhezheni maviri asina doro pasi pemhando yeCarlsberg kuti ape vatengi vane zvakasiyana siyana zvekuravira, neCarlsberg No-Alcohol Pearson neCarlsberg No-Doro Wheat doro zvese zvine isingasviki 0.5% doro.
Madhiraivha edoro risiri doro muAsia akafanana neemuEurope. Iyo pre-denda isiri-doro chikamu chedoro changa chatokura mukati mekukura kwekuziva nezvehutano panguva yeCovid-19 denda, maitiro anoshanda pasi rose. Vatengi vanotenga zvigadzirwa zvemhando yepamusoro uye vari kutsvaga zvinwiwa sarudzo zvinoenderana nemararamiro avo.
Carlsberg akati chishuwo chekusava nedoro ndicho chaive chakonzera ngano yedoro renguva dzose, richirimisa sechinhu chakanaka.
Nguva yekutumira: Feb-21-2022