Whisky maitiro ari kutsvaira musika weChinese.
Whisky yakawana kukura kwakasimba mumusika weChinese mumakore mashoma apfuura. Zvinoenderana nedata rakapihwa neEuromonitor, inozivikanwa kwazvo yekutsvagisa, mumakore mashanu apfuura, kushandiswa kwewhiskey kweChina uye kunwiwa kwakachengetedza huwandu hwekukura kwegore hwe10,5% uye 14,5% zvichiteerana.
Panguva imwecheteyo, maererano nekufanotaura kweEuromonitor, whiskey icharamba ichichengetedza "mbiri-mbiri" kuwedzera kwehuwandu muChina mumakore mashanu anotevera.
Kare, Euromonitor yakanga yaburitsa chiyero chekushandiswa kwemusika wezvigadzirwa zvedoro weChina muna 2021. Pakati pavo, zviyero zvemusika zvezvinwiwa zvinodhaka, mweya, uye whisky zvaive mabhiriyoni 51.67 marita, mabhiriyoni 4.159 marita, uye 18.507 miriyoni marita zvichiteerana. marita, 3.948 bhiriyoni marita, uye 23.552 miriyoni marita.
Hazvina kuoma kuona kuti kana kunwa kwese kwezvinwiwa zvinodhaka nemidzimu kuchiratidza kudzikira, whiskey inoramba iine chimiro chekukura kwakadzikama kunopesana nemaitiro. Indasitiri yewaini ichangoburwa tsvakiridzo kubva kuSouth China, East China nemimwe misika yakasimbisawo maitiro aya.
“Kukura kwewhiskey mumakore achangopfuura kwave kuri pachena. Muna 2020, takaunza makabhati maviri makuru (whiskey), ayo akapetwa kaviri muna 2021. Kunyange zvazvo gore rino rakakanganiswa zvikuru nemamiriro ekunze (haagone kutengeswa kwemwedzi inoverengeka), (yekambani yedu The volume of whisky) inogona kunge yakafanana gore rapera." Zhou Chuju, maneja mukuru weGuangzhou Shengzuli Trading Co., Ltd., akapinda mubhizinesi rewhiskey kubvira 2020, akaudza indasitiri yewaini.
Mumwe mutengesi wewaini yeGuangzhou akaita bhizinesi remhando dzakawanda dzewaini yemusosi, whiskey, nezvimwewo akati waini yemuto ichapisa mumusika weGuangdong muna 2020 na2021, asi kutonhora kwewaini yemuto muna 2022 kuchaita kuti vatengi vewaini yesosi vatendeuke. kuti whisky. , iyo yakawedzera zvakanyanya kushandiswa kwepakati-kusvika-yepamusoro-soro whiskey. Akatsaudzira zvakawanda zvezviwanikwa zvekare zvebhizimusi rewaini yewaini kune whiskey, uye anotarisira kuti bhizinesi rekambani whiskey richawana kukura kwe40-50% muna 2022.
Mumusika weFujian, whisky yakachengetedzawo kukurumidza kukura. “Whisky mumusika weFujian iri kukura nekukurumidza. Kare, whiskey nebrandy zvaitora 10% ne90% yemusika, asi iye zvino mumwe nemumwe anotora 50%,” akadaro Xue Dezhi, sachigaro weFujian Weida Luxury Famous Wine.
“Musika weDiageo weFujian uchakura kubva pamamiriyoni makumi masere muna 2019 kusvika pamamiriyoni 180 muna 2021. Ndinofungidzira kuti uchasvika mamiriyoni mazana maviri nemakumi mashanu gore rino, kukura kwepagore kunodarika 50%. Xue Dezhi akataurawo.
Mukuwedzera kune kuwedzera kwekutengesa uye kutengesa, kukwira kwe "Red Zhuan Wei" uye mabhawa ewhiskey kunosimbisawo misika inopisa yewhiskey muSouth China. Vatengesi vakati wandei muSouth China vakabvumirana kuti parizvino muSouth China, chikamu chevatengesi ve "Red Zhuanwei" chasvika 20-30%. "Huwandu hwemabhawa ewhisky muSouth China hwakakura zvakanyanya mumakore achangopfuura." Kuang Yan, maneja mukuru weGuangzhou Blue Spring Liquor Co., Ltd., akadaro. Sekambani yakatanga kuunza waini kuma1990 uye zvakare inhengo ye "Red Zhuanwei", yakaisa pfungwa kune whiskey kubva gore rino.
Nyanzvi dzeindasitiri yewaini dzakawana muongororo iyi kuti Shanghai, Guangdong, Fujian nedzimwe nzvimbo dzemahombekombe dzichiri misika huru uye "mabhiriji" evatengi vewhisky, asi mhepo yekushandisa whisky mumisika yakaita seChengdu neWuhan iri kusimba zvishoma nezvishoma, uye vatengi dzimwe nzvimbo dzatanga Kubvunza nezve whisky.
"Mumakore maviri apfuura, mhepo yewhiskey muChengdu yakawedzera kusimba, uye vanhu vashoma vakatora danho rekubvunza (whisky) kare." akadaro Chen Xun, muvambi weDumeitang Tavern muChengdu.
Kubva padhata uye maonero emusika, whiskey yakawana kukura nekukurumidza mumakore matatu apfuura kubva 2019, uye kusiyanisa kwemamiriro ekushandisa uye kudhura kwekuita ndizvo zvinhu zvakakosha zvinofambisa kukura uku.
Mumaziso evaridzi veindasitiri, zvakasiyana nezvinorambidzwa zvimwe zvinwiwa zvinodhaka maererano nemamiriro ekushandisa, nzira dzekunwa whiskey uye mamiriro akasiyana zvakanyanya.
"Whisky yakasarudzika. Iwe unogona kusarudza whiskey yakarurama munzvimbo yakarurama. Unogona kuwedzera aizi, kugadzira cocktails, uye zvakare yakakodzera kune dzakasiyana siyana dzekushandisa senge zvinwiwa zvakachena, mabara, maresitorendi, uye fodya. " Whisky Bazi reShenzhen Alcohol Industry Association Sachigaro Wang Hongquan akati.
"Hakuna mamiriro ekunwa akagadziriswa, uye doro rinogona kuderedzwa. Kunwa kuri nyore, hakuna kunetseka, uye kune mhando dzezvitaera. Wese mudikani anogona kuwana kuravira uye kunhuhwirira kunoenderana naye. Zvakangoitikawo hazvo.” Luo Zhaoxing, maneja wekutengesa weSichuan Xiaoyi International Trading Co., Ltd.
Pamusoro pezvo, kuita kwemutengo wepamusoro zvakare mukana wakasarudzika wewhiskey. “Chikamu chikuru chechikonzero nei whiskey yakakurumbira kudhura kwayo. Bhodhoro re750ml rezvigadzirwa zvemhando yekutanga yemakore gumi nemaviri ekuberekwa rinongotengeswa nemari inodarika mazana matatu emayuan, ukuwo doro re500ml rezera rimwe chetero richidhura kudarika 800 yuan kana kudarika. Ichiri mhando isiri-yekutanga-tier. Xue Dezhi akadaro.
Chinhu chinocherechedzwa ndechekuti mukuita kutaurirana nenyanzvi dzeindasitiri yewaini, vangangoita vese vashambadziri nevarapi vari kushandisa uyu muenzaniso kutsanangurira nyanzvi dzeindasitiri yewaini.
Mafungiro ari pasi pekuita kwekudhura kwewhiskey ndiko kuwanda kwemhando dzewhisky. “Marudzi ewhisky akanyanya kunangana. Kune anopfuura zana nemakumi mana emadistilleries muScotland uye anopfuura 200 distilleries munyika. Vatengi vane ruzivo rwepamusoro nezve brand. " Kuang Yan akadaro. "Chinhu chikuru chekuvandudzwa kwechikamu chewaini imhando yemhando. Whisky ine hunhu hwakasimba hwemhando, uye chimiro chemusika chinotsigirwa nehuwandu hwemhando. " Xi Kang, director director weChina Non-staple Food Circulation Association, akadarowo.
Nekudaro, pasi pekusimudzira kweindasitiri yewhisky, mhando yeimwe yepakati uye yakaderera-yemitengo whiskeys inogona kuramba ichizivikanwa nevatengi.
Kana ichienzaniswa nemimwe mweya, whisky inogona kunge iri chikamu chine maitiro evechidiki ari pachena. Vamwe vanhu muindastiri vakaudza indasitiri yewaini kuti kune rumwe rutivi, maitiro akawanda ewhiskey anosangana nezvinodiwa zvino zvekushandisa zvechizvarwa chitsva chevechidiki vanotsvaga kuzvimiririra uye maitiro; .
Mhinduro yemusika inosimbisawo chimiro chemusika wewhiskey. Zvinoenderana nemhedzisiro yekutsvagisa kwenyanzvi dzeindasitiri yewaini kubva kumisika yakawanda, mutengo wepakati pe300-500 yuan uchiri iwo wakajairika mutengo wekushandisa wewhisky. "Mutengo wewhiskey wakaparadzirwa zvakanyanya, saka vatengi vakawanda vanokwanisa kuzvitenga." Euromonitor yakatiwo.
Pamusoro pevechidiki, vezera repakati nepakati-vakakosha vanhu variwo rimwe boka revatengi vewhisky. Yakasiyana nemafungiro ekukwezva vechidiki, kukwezva kwewhisky kukirasi iyi kunonyanya kutsamira mune yayo yechigadzirwa maitiro uye hunhu hwemari.
Nhamba kubva kuEuromonitor inoratidza kuti makambani mashanu epamusoro mumusika weChinese whiskey ndiPernod Ricard, Diageo, Suntory, Eddington, naBrown-Forman, ane zvikamu zvemusika zve26.45%, 17.52%, 9.46%, uye 6.49% zvakateerana. , 7.09%. Panguva imwecheteyo, Euromonitor inofanotaura kuti mumakore mashoma anotevera, kukosha kwakakwana kwekukura kwekutengwa kwemusika wewhisky kuChina kunozonyanya kupihwa neScotch whisky.
Scotch whiskey pasina kupokana ndiye akahwina mukuru mumutambo uyu wekupenga kwewhiskey. Zvinoenderana nedata kubva kuScotch Whisky Association (SWA), kukosha kwekutengesa kweScotch whisky kumusika weChinese kuchawedzera ne84.9% muna 2021.
Mukuwedzera, American and Japanese whisky yakaratidzawo kukura kwakasimba. Kunyanya, Riwei yakaratidza yakasimba kusimudzira maitiro kupfuura iyo yese whiskey indasitiri mumatanho akawanda akadai sekutengesa nekubika. Mumakore mashanu apfuura, maererano nehuwandu hwekutengesa, Riwei's komputa yegore negore kukura kwave pedyo ne40%.
Panguva imwecheteyo, Euromonitor inotendawo kuti kukura kwewhiskey muChina mumakore mashanu anotevera kuchiri netarisiro uye kunogona kusvika paviri-madhijitari akaenzana ekukura kwegore. Single malt whiskey ndiyo injini yekukura kwekutengesa, uye kukura kwekutengesa kweyepamusoro-yekupedzisira uye yekupedzisira-yepamusoro-yekupedzisira whiskey ichawedzerawo. Pamberi pezvigadzirwa zvakaderera uye zvepakati.
Muchirevo chechinyorwa chino, vazhinji vemukati meindasitiri vane tarisiro yakanaka yeramangwana remusika weChinese whiskey.
"Parizvino, musana wekushandisa whiskey vechidiki vane makore makumi maviri. Mumakore gumi anotevera, ivo vachakura zvishoma nezvishoma kuva ruzhinji rwenzanga. Kana chizvarwa chino chichikura, simba rekushandisa whiskey richava nemukurumbira. " Wang Hongquan akaongorora.
"Whisky ichine nzvimbo yakawanda yekusimudzira, kunyanya mumaguta echitatu-nechina. Ini pachangu ndine tarisiro huru pamusoro pekugona kusimudzira kwemidzimu muChina. " Li Youwei akadaro.
"Whisky icharamba ichikura mune ramangwana, uye zvinogoneka kuwedzera zvakapetwa mumakore mashanu." Vakadarowo Zhou Chuju.
Panguva imwecheteyo, Kuang Yan akaongorora kuti: "Munyika dzekunze, mawineri anozivikanwa seMacallan neGlenfiddich ari kuwedzera kugona kwavo kugadzira kuti vaunganidze simba kwemakore gumi kana makumi maviri anotevera. Kune zvakare yakawanda mari muChina kutanga kuendesa kumusoro, sekutora uye kutora chikamu. Vagadziri vekumusoro. Guta guru rine kunhuhwirira kwakanyanya uye rine chiratidzo chekusimudzira maindasitiri mazhinji, saka ndine tarisiro huru pamusoro pekuvandudzwa kwewhiskey mumakore gumi anotevera. "
Asi panguva imwecheteyo, vamwe vanhu vari muindastiri vanokahadzika pamusoro pekuti ikozvino musika weChinese whiskey unogona kuramba uchikura nekukurumidza.
Xue Dezhi anotenda kuti kutsvaga whiskey nemari ichiri kuda kuyedza nguva. “Whisky ichiri chikamu chinoda nguva kuti chigadzirike. Mutemo wekuScottish unoti whisky inofanira kunge yachembera kwemakore asingasviki matatu, uye zvinotora makore gumi nemaviri kuti whisky itengeswe nemutengo we300 yuan pamusika. Yakawanda sei capital inogona kumirira kwenguva yakareba kudaro? Saka mirai muone.”
Panguva imwecheteyo, zviitiko zviviri zvazvino zvaunzawo kufarira whiskey kumashure zvishoma. Kune rimwe divi, mwero wekukura wekutengwa kwewhisky kubva kunze kwenyika wakadzikira kubva pakutanga kwegore rino; kune rumwe rutivi, mumwedzi mitatu yapfuura, mhando dzakamiririrwa naMacallan neSuntory dzakaona mitengo ichidonha.
“Mamiriro ekunze haana kunaka, kushandiswa kwakaderera, musika hauna chivimbo, uye kuwanikwa kunodarika zvinodiwa. Naizvozvo, kubva mumwedzi mitatu yapfuura, mitengo yemhando dzine mapremium akakwira yakagadziridzwa. " Wang Hongquan akadaro.
Kune ramangwana remusika weChinese whiskey, nguva ndicho chombo chakanakisa chekuyedza zvese zvinogumisira. Whisky ichaenda kupi kuChina? Vaverengi neshamwari vanogamuchirwa kusiya mhinduro.
Nguva yekutumira: Nov-19-2022