Muzhizha ra1992, chimwe chinhu chinotyisa nyika chakaitika muPhilippines. Pakanga paine mhirizhonga munzvimbo dzese pamusoro penyika, uye chikonzero cheizvi bongozozo chaive chaicho nekuda kweiyo pepsi bottle cap. Izvi zvinongoitika zvinoshamisa. Chii chiri kuitika? Chikamu chidiki Coke Bottle chine chikamu chakakura sei?
Pano tinofanira kutaura nezve imwe Big Brand - Coca-Cola. Iyo ndeimwe yezvinwiwa yakakurumbira munyika uye chinotungamira chiratidzo mumunda weCoke. Pakutanga kwa 1886, iyi mhando yakavambwa muAtlanta, USA uye ine nhoroondo refu kwazvo. . Sezvo kuberekwa kwawo, coca-cola yakave yakanaka kwazvo pakushambadzira uye kushambadzira. Pakupera kwezana ramakore rechi 19 uye kutanga kwezana ramakore rechi20, Coca-Cola akatora nzira dzinopfuura makumi matatu dzekushambadzira gore rega rega. Muna 1913, huwandu hwezvinhu zvekushambadzira zvakaziviswa naCaca-Cola kusvika pamamiriyoni zana. Imwe, zvinoshamisa. Zviri chaizvo nekuti coca-cola yakaita kuedza kukuru kushambadza uye musika kuti zvinoshatisa mutongo weAmerica.
Mukana weCoCha-Cola kuti upinde mumusika wepasi rose waive Hondo Yenyika II. Kwese kupi mauto eUS akaenda, Coca-Cola aizoenda ikoko. Murwi anogona kuwana bhodhoro reCoca-Cola kwesensi neshanu. " Saka muHondo Yenyika II, Coca-Cola uye nyeredzi uye mitsetse yaive nezvakawanda zvakafanana. Gare gare, Coca-Cola akavaka zvakananga zvirimwa zvebotling mune zvigadziko zvehondo huru vedu pasi rose. Iyi nhevedzano yezviito yakaita kuti Coca-Cola inosimudzira kukura kwayo kwemusika wepasi rose, uye coca-cola yakakurumidza kugara musika weAsia.
Imwe huru coca-cool Coca-Cola yakanga yatove chinwiwa chenyika panguva iyoyo, uye gare gare musika wepasirese wacho wainyanyowa naCoca-Cola, uye PEPSI agara achirongwa.
Yakanga isiri kusvika kuma1980 uye ma1990 ayo akapinda mumusika weAsia, saka Pesipico akafunga kupaza nemusika weAsia kutanga, uye kutanga akaisa misodzi yayo kuPhilippines. Senyika inopisa ine kupisa kwemamiriro ekunze, zvinwiwa zvemakona zvinozivikanwa kwazvo pano. Tikugashirei, iyo 12th yakakura kwazvo yemusika wemusika munyika. Cocal-Cola yakakurumbira muPhilippines panguva ino, uye yakapotsa yakaumba mamiriro ezvinhu monopoly. Pepsi-Cola akaedza zvakawanda kutyora mamiriro ezvinhu aya, uye zvinonetsekana kwazvo.
PAMWE PAMWE PEPSI paive pakurasikirwa, kutengeserana kwemutengesi zita rekuti Pedro vergara kwakauya neine zano rakanaka rekushambadzira, rinovhura chivharo uye kuwana mubairo. Ini ndinotenda kuti munhu wese anoziva izvi neizvi. Iyi nzira yekushambadzira yakashandiswa mune zvakawanda zvinwiwa kubva ipapo. Iyo inonyanya kujairika ndeye "imwezve bhodhoro". Asi zvakadini Posi-Cola zvakasasa muPhilippines nguva ino yakanga isiri dhiri re "rimwe bhodhoro", asi raizivikanwa mari, rinozivikanwa se "miriyoni ye" Million Project ". PEPSI ichadhinda nhamba dzakasiyana pamapani ebhodhoro. Filipinos anotenga PEPSI aine manhamba pane bhodhoro rinowana mukana wekuwana zana pesos (4 US madhora, nezve rm 27) kusvika pamamiriyoni emamiriyoni emadhora). RMB 270,000) mari mibairo yemari dzakasiyana.
Iyo yakawanda huwandu hwemamiriyoni emamiriyoni emamiriyoni ari mumapaketi maviri ebhodhoro, ayo anoverengerwa nehuwandu "349". PEPSI yakaiswa zvakare mumushandirapamwe wekushambadzira, kushandisa madhora maviri emamiriyoni. Ndeipi pfungwa yemiriyoni imwe yemiriyoni mune varombo Philippines muma1990? Mari yemubhadharo weiyo overincino ndeyechirungu zvinenge zviuru gumi pesos pagore, uye 1 miriyoni inokwana kuita munhuwo zvake ave mupfumi mudiki.
Saka chiitiko chaPepsi chakasvitsa nyika mushe muPhilippines, uye vanhu vese vaitenga PEPSI-Cola. Philippines yaive nehuwandu hwevanhu vanopfuura mamirioni makumi matanhatu panguva iyoyo, uye vangangosvika mamirioni makumi mana vakapinda mumhanya kunotenga. Pepsi yeMusika wemusika wakaradzika kwechinguva. Mwedzi miviri mushure mekutanga kwechiitiko ichi, mimwe mibairo midiki yakakweverwa imwe mushure meimwe, uye chete mubairo wekupedzisira wekupedzisira wakasara. Pakupedzisira, nhamba yemubairo yepamusoro yakaziviswa, "349"! Mazana ezviuru zvePhilippines aibika. Vakafara uye vakasvetuka, vachifunga kuti vakanga vazivisa hupenyu hwavo, uye ivo vasati vava kuda kutendeuka hove munyu kuva mupfumi.
Vakafara vakamhanyira kuPepsico kunodzikunura mubairo, uye tsvimbo yePepsico yakanga yakanyudzwa zvizere. Haungapiwi vanhu vaviri chete here? Pangave sei nevanhu vazhinji kwazvo, vakapfeka zvakazara, mumapoka, asi vakatarisa nhamba yacho pamapani ebhodhoro mumaoko avo, iri zvechokwadi "349", chii chiri kuitika? Musoro wePepsici zvakapotsa zvawadonha pasi. Izvo zvakazoitika kuti kambani yakakanganisa kana ichidhinda nhamba dziri pamapundu emabhodhoro kuburikidza nekombuta. Nhamba "349" yakadhindwa muhuwandu, uye mazana ezviuru emakapu yebhodhoro akazadzwa nenhamba iyi, saka kune mazana ezviuru zvePhilippines. Murume, rova iyi nhamba.
Chii chatingaite izvozvi? Hazvigoneke kupa miriyoni imwe pesos kumazana ezviuru zvevanhu. Zvinofungidzirwa kuti kutengesa iyo yakazara pepsico kambani haina kukwana, saka PSIPICO yakakurumidza kuzivisa kuti nhamba yacho yakanga isiriyo. Muchokwadi, iyo chaiyo jackpot nhamba ndeye "134", mazana ezviuru zvePhilippines achinyanya kunyura muchiroto chemamiriyoni Saka maPhilippines akatanga kuratidzira pamwe chete. Vakafamba mumigwagwa nemapipi, vachipomera Mapipipesi nevanzwi vekusarangarira shoko rayo, uye vachirova vashandi uye varindi vekuchengetedza pamusuwo wePepico, vachigadzira nyonganiso kwechinguva.
Kuona kuti zvinhu zvaiwedzera zvakanyanya, uye mukurumbira wekambani zvakakuvadzwa zvakanyanya, PEPSICO ZVAKAWANDA KUTI UCHINONZE KUPINDA ZVAKAWANDA ZVAKAWANDA ZVAKAWANDA, ndiani angangowana chiuru chezviuru chimwe nechimwe. Pakatenderedza, kubva pamamiriyoni emamiriyoni pesos kusvika ku1000 pesos, idzi Filipinos dzichiri kuratidza kusagutsikana kwakasimba uye kwakaramba kuchikuratidzira. Mhirizhonga panguva ino inowedzerawo, uye Philippines inyika ine chengetedzo isina kunaka uye haigoni kubatsira pfuti, uye zviitiko zvakawanda zvakabatanidzwa mukuratidzira nemabhuruku emabhuru uye kurwisa kwebhomba. . Vazhinji vePEPSI zvitima zvakarohwa nemabhomba, vashandi vePopsi vakati wandei vakaurayiwa nemabhomba, uye kunyange vazhinji vasina mhosva vakaurayiwa mumhirizhonga.
Pasi pemamiriro ezvinhu aya zvisingadzoreki, PEPSICO yakabva kuPhilippines, uye vanhu vePhilippines vakaramba vachigutsikana neiyi "kumhanya 'maitiro ePepsico. Vakatanga kurwisa mitemo yenyika, uye vakasimbisa "nzira" 349 "yekubata nemakakatanwa epasi rese. nyaya yekukwirira.
Asi Philippines iri murombo uye isina simba nyika mushure mezvose. Pesipsico, semuAmerican Brand, anofanira kuunganidzwa neUnited States, saka mhedzisiro ndeyekuti zvisinei nekuti kazhinji sei vaPhilippines vanhu vanokwikwidza, vanokundikana. Kunyangwe Dare Repamusoro muPhilippines rakatonga kuti Pipsi yakanga isina chisungo chekudzikunura bhonasi, uye vakati hazvisisiri kugamuchira nyaya yacho mune ramangwana.
Panguva ino, chinhu chose chingangopera. Kunyangwe PEPSICO haana kubhadhara chero kupi kupererwa mune izvi, asi PEPSICO inogona kutaurwa kuti yakakundikana zvachose muPhilippines. Mushure meizvozvo, zvisinei nekuti yakadii yakaoma pfungwa, yaisagona kuvhura musika wePhilippine. Iyo kambani scam.
Kutumira Nguva: Aug-26-2022