Munguva pfupi yapfuura, WBO yakadzidza kubva kune vatengesi vewhisky kuti whiskey yemumba ine "makore eK5 makore" yakaonekwa pamusika.
Mumwe mutengesi wewaini anoona nezvekutengesa whiskey yepakutanga akati zvigadzirwa zvewhiskey zvechokwadi zvicharatidza nguva yekuchembera, senge "makore mashanu" kana "makore gumi nemaviri", zvichingodaro. "Semuenzaniso, makore eK5 makore ndeyekunyepedzera. . “
Aya anofungidzirwa "mapendero" eimwe pfungwa kana mamwe marudzi ezvigadzirwa haasi ega ega mumusika weChinese whiskey. Vatengesi vakati wandei vewhiskey vakaudza WBO kuti vasangana nezvigadzirwa zvewhiskey zvisina mutsindo pamusika wekutengesa kunze kwenyika.
Iyo "Imported Liquor Market Situation kubva muna Ndira kusvika Chivabvu 2022" yakaburitswa neChina Chamber of Commerce for Foodstuffs, Native Produce and Animal Products Importers and Exporters inoratidza kuti whiskey iri kukwira zvichipesana nezviri kuitika, uye huwandu hwekupinza nekukosha kwewhiskey zvavepo. yakawedzera ne9.6% uye 19.6% gore-pa-gore zvichiteerana. . Mamwe data anoratidza kuti kubvira 2011, whiskey yemumba yave ichikura pamwero wembiri, uye China, semusika uri kusimukira wewhisky, yakachengetedza hukuru hwebudiriro.
Kukurumbira kwewhiskey kwagara kwakwezva vatengi vazhinji vane vatori vekutanga vakasimba uye vagovanisi vanoda kuwedzera mashandiro echikamu chavo.
Liu Fengwei, CSO weHuaya Wine Indasitiri, akaudza WBO kuti musika wewhiskey wepamba unopisa zvikuru uye une mukurumbira, uye wakafanana newakapfuura "sauce wine fever". Musika wewhiskey hauna chiyero chakasimba sekune dzimwe nyika. Liu Fengwei akataura kuti musika wazvino wewhiskey wakafanana newaini inotengeswa kunze kwenyika mumakore ekutanga, asi mundima yehunyanzvi, vatengi vazhinji havana kugona kuziva.
Mutengesi wewaini akati kune vashoma vatengi vanonyatsonzwisisa whisky. Vese vanotarisa kana kurongedza kwakanaka uye mutengo wakachipa. Kune vatengiwo zvavo, kuti vanzwisise ruzivo rwehunyanzvi rwe whisky, kubva pamutengo kusvika pakurongedzerwa, mazwi ari pane iyo label anodiwa. Zvakaoma kutonga kunaka kweruzivo.
Naizvozvo, vatengi vatsva ava vasina ruzivo rwewhiskey vave "mareki egoridhe" mumaziso emabhizinesi mazhinji.
Mutengo wechiratidzo chikuru wakajeka, uye inofungidzirwa "kupukuta mucheto" wewaini asi kuita purofiti yakakura?
Zvinoenderana nevatengesi vewaini, pane nhamba huru yewhiskeys pamusika iyo iri "kukwesha kumucheto" online, uye isina online mumaguta makuru nemadiki.
Chen Xun, muvambi weDumeitang Bistro uye mudzidzisi wewhiskey, akataura kuti pari zvino, musika wewhiskey wepamba uchiri kutungamirwa naMacallan, Glenlivet, Glenfiddich nezvimwe zvigadzirwa zvakakurumbira. Asi aya mabhureki ewhisky ane mari yakawanda kune vanogovera.
“Semuenzaniso, Glenfiddich ane makore gumi nemaviri. Kazhinji, mutengo wacho unopfuura zvishoma kudarika 200. Unogona kuiwana kune zvinopfuura 200, asi mutengo wakapiwa nechitoro chepamutemo chepamusoro paInternet zvakare unopfuura 200. Vanhu vazhinji vari kutengesa paIndaneti, uye mitengo yacho zvakare akaenzanisa. Low. Naizvozvo, zvakaomera vanhu vazhinji kuita purofiti mukutengesa whisky.” Chen Xun akati, "Mazuvano, kutengesa whiskey kunonyanya kuenderana nemhando. Kana iwe ukagadzira whiskey iwe pachako, kutengesa kwemusika kunogona kunge kusina kunaka, kunze kwekunge uchitengesa nemutengo wakaderera. , iyo ine mari yezvokutengeserana, asi isina kukosha kwechiratidzo.
Kazhinji, mukurumbira wepamusoro weiyo whisky track muChina wakonzera kuti musika utarise kune ino nyowani yekukura nzvimbo yedoro, asi panguva imwecheteyo, yakawanda yemusika wewhiskey inogarwa nehofori, iyo chigadzirwa mutengo system iri pachena. , uye nzvimbo yekushanda purofiti idiki. Hwaro hwekushandisa whisky, chinotengeswa kunze kwenyika mumusika weChina, hauna kusimba, uye tarisiro yehurumende yemusika wemhando yewhiskey haina kukwana. Izvi zvinhu zvina zvakonzera nyonganyonga pamusika wewhisky nhasi.
Uye izvi zvakare zvinoitika sechombo chakakosha kune vazhinji vanofungidzira kuti vatore mukana weiyo yekutanga budiriro migove yewhisky. Asi kumusika wewhiskey, uri padanho rekutanga rakakosha, izvi pasina mubvunzo zvinoderedza kuvimba kwevatengi mumusika wewhiskey uye kuderedza kuvimba kweindasitiri.
Whisky musika tsika dzinofanirwa kuenderera mberi kuitiswa
Kune rumwe rutivi, kune kupisa kwehisky track, uye imwe yacho ihwo misikanzwa yemusika wewhisky. Nepo musika wewhisky une tarisiro huru, uri kutarisanawo nenyaya dzekugadzirisa maindasitiri.
Kudzorwa kwewhiskey kwakaoma izvozvi, uye hapana chaicho chine simba cheindasitiri mubatanidzwa munyika yose. Kana masangano emaindasitiri achigona kugadzira zviyero zvewhisky uye kuzvitarisira kuburikidza nemubatanidzwa wemaindasitiri, zvinogona kubatsira kune mutemo wemusika. Mumwe mutengesi wewhisky anotenda kuti zviga zveindasitiri hazvina maturo, izvo zvinoda mubatanidzwa neindasitiri yese, pamwe chete nevezvemitemo.
Parizvino, maererano nemitemo yenyika, ikozvino yenyika mitemo yewhiskey munyika yangu "GB / T 11857-2008 whisky" yakabudiswa muna 2008, uye mitemo yemunharaunda ndeye "DB44 / T 1387-2014 maitiro ekugadzirisa whisky" yakabudiswa neGuangdong Province muna 2014. Asi nekufamba kwenguva, sezvo misika yemumba yewhiskey iri kuwedzera, maitiro eindasitiri akakodzera uye zviyero zvemusika zvinoda kuvandudzwa.
Kare, sangano reChina Alcoholic Drinks Association rakazivisa kugadzwa kwekomiti yehunyanzvi hwewhisky, uye yakazivisa chinangwa nebasa rekomiti. Ichadzokorora iyo yakajairwa sisitimu, chinzvimbo chechikamu, kudzidziswa kwetarenda, tsvakiridzo yesainzi, kubvunzana uye zvimwe zvakawanda zvinhu kusimudzira kumisikidzwa kwemusika wepasi whiskey. Kufamba uku kunogona kukurudzira kumwe kudzorwa kwemusika wemumba wewhisky.
Pamusoro pezvo, maererano nekuchengetedzwa kwechiratidzo chekutengeserana, Scotch Whisky neIrish Whisky vakawana zviratidzo zvekuchengetedzwa kwenzvimbo munyika yangu. Pamusangano wevhidhiyo pakati peChina Alcoholic Drinks Association neScotch Whisky Association muna Kukadzi gore rino, Mark Kent, CEO weScotch Whisky Association, akati, "Scotch Whisky Association inokoshesa kuchengetedzwa kwemhando uye rimwe basa rakabatana, uye tariro. kuunza imwe yemhando yepamusoro yeScotch Whisky Indasitiri inounzwa kumusika weChina, uye tinoda zvikuru kusimudzira kugadzirwa nekuvandudzwa kwewhisky yemumba muChina. "
Nekudaro, Liu Fengwei haana tariro yakawanda yesimba remubatanidzwa mukudzivirira mhando dzewhisky. Akataura kuti vagadziri vanozodzivirira njodzi dzepamutemo. Zvinoda kushanda nesimba kuti vatengiwo zvavo vachengetedze kodzero dzavo, uye zvimwe zvinoda kuitwa padanho rehurumende. Kutanga, kusimbisa kutarisira kunogona kubudirira.
Nguva yekutumira: Sep-09-2022