China Resources Beer inobata mabhiriyoni gumi nemaviri ezvikamu zveJinsha Liquor Indasitiri, uye Chongqing Beer yakati hazvizoregi kupinda kwairi kuita mudoro, izvo zvakakonzera zvakare nyaya inopisa yekuwedzera kwedoro kuyambuka indasitiri yedoro.
Saka, hofori yedoro kumbundira indasitiri yedoro nekuti doro racho rinonhuwirira zvakanyanya, kana kuti brand yedoro rekuyambuka muganhu?
Parizvino, kusimukira kweindasitiri yedoro kwatokura, uye makwikwi emusika ane hukasha. Kunyanya mushure megore ra2013, kugadzirwa uye kutengesa kwebindu redoro renyika yangu kwakakwira nekuramba, kupinda munguva yemakwikwi emasheya.
Vezvemaindasitiri vakati kunyangwe maindasitiri edoro nedoro aripo apinda munguva yemakwikwi ezvitoro, uye maitiro ekusiyana kwemaindasitiri ari kuramba achibuda pachena. Nekudaro, kana zvichienzaniswa neindasitiri yedoro, chikamu cheprimiyamu yedoro chakakwira, mutengo weyuniti wakakwira zvakare, uye purofiti zvakare yakapfuma kwazvo.
Icho chokwadi chekuti mamwe makambani edoro anowedzera bhizinesi ravo redoro kuti awedzere purofiti yavo yese chingave chimwe chezvikonzero nei mhando dzedoro dzichisarudza kugamuchira doro.
Panguva imwecheteyo, kubva pakuona kwehupenyu hwechigadzirwa, doro harina hupenyu hwesherufu. Pasi pechikomborero chewaini yekare nemamwe mazano, doro zvechokwadi chikamu chepamusoro-soro.
Pamusoro pezvo, doro rinonyanya kutarisisa kutsva uye kushanda zvakanaka kwechinwiwa, nepo zvigadzirwa zvedoro zvisingapere, kana nguva yakareba, inowedzera kunhuhwirira, uye gross profit margin yakakwira. Kune makambani edoro, doro rekuyambuka muganhu rinogona kuburitsa yakakura magineti mhedzisiro yetiweki yekutengesa uye kuwana kuwirirana mune yakaderera uye yepamusoro mwaka inodiwa.
Semutungamiri muindasitiri yedoro, China Resources Beer inotenda kuti munzvimbo ino yemakwikwi eindasitiri yedoro, zvakaoma kuvimba chete nechikamu chedoro kuti uwane kukura, uye kutsvaga track nyowani ndiyo inonyanya kukosha.
China Resources Beer inotenda kuti kupinda mumusika wedoro weChinese kunobatsira kune inogona kutevera kusimudzira bhizinesi uye kusiyanisa kwechigadzirwa chayo portfolio uye mari inowanikwa. China Resources Beer inotarisira kumisa mamwe asiri edoro mabhureki nemabhizinesi, uye kusimudzira China Resources Beer kuti ive kambani yakanyorwa ine mbiri-track kusimudzira kwedoro uye isiri-doro.
Nekuda kwemamiriro ezvinhu aya, kusimukira kwemusika wedoro hapana mubvunzo kuti ikuyedza kusiyanisa nemakambani edoro, uye kutsvagawo kuwedzera bhizinesi.
Doro rekuyambuka bhodha harina mutsauko. Muchokwadi, makambani mazhinji akadzvanya mune yedoro track imwe mushure meimwe.
Pearl River Beer's 2021 chishumo chegore chakaratidza kuti Pearl River Beer inoronga kukurumidza kurima mafomati edoro uye kusimudzira budiriro.
Zhang Tieshan, sachigaro weJinxing Beer, akakurudzira kuti kubva muna 2021, Jinxing Group yakavhura nzira yekusiyana, ine yakakura maindasitiri maitiro e "kubika + mombe kusimudza + kuvaka dzimba + kupinda doro". Muna 2021, nekuita iyo yakasarudzika mutengesi wewaini yezana remakore rekare "Funiu Bai", Venus Beer ichaita mabasa maviri-mhando uye maviri-chikamu mumwaka wekunze uye mwaka wepamusoro, ichiisa hwaro hwakasimba hwekunyorwa kwayo muna 2025. .
Nekuramba kuri kupinda kwemhando dzedoro, kumhanya kwedoro "kuchena" kuri kufambira mberi zvishoma nezvishoma. Mamiriro ezvinhu aya anowedzera kuwanda, uye makambani mazhinji edoro anogona kutanga nzira iyi yebudiriro mune ramangwana.
Nguva yekutumira: Nov-07-2022